Personal Bio

Chief Revenue Officer, WAO Group | Entrepreneur and Philanthropist As the Chief Revenue Officer and co-founder of WAO Group, a leading Odoo implementation and consulting firm, I specialise in empowering businesses to thrive through innovative technology solutions. With over a decade of experience in business strategy, sales, and software implementation, I am passionate about helping organisations streamline their operations and unlock their full potential using the Odoo platform. My focus is always on achieving tangible results for our clients, as fast and efficiently as possible. Beyond my professional endeavours, I am a speaker and the founder of the Coast to Country Charity Walk, a fundraising initiative in memory of my late father, Chris Murphy, manager of INXS. The walk supports rural youth education, aligning with my deep commitment to philanthropy and community outreach through the WAO Impact program. A mother of seven and a passionate advocate for balancing work and family life, I aspire to inspire women in business to pursue their dreams, lead with purpose, and make a lasting impact both professionally and personally.